Remember when quality, daily newspapers were broadsheets; difficult for two people to read side by side without fighting for space!  The Times changed to its current, smaller, more manageable size in 2010 and other broadsheets…

Who is picking up magazines from pick up points these days? Not many. Certainly far fewer since the pandemic started in March. If you advertise in a magazine that relies on pick up points for…

What does a mobile number say about you? Almost everyone in business has a mobile number these days; it’s a necessity.  But for the older generation, a mobile phone is for emergencies only or “just…

Picture this scenario Mrs Jones has finally got round to getting her oven cleaned professionally.  She’s picked up a local magazine and there’s a few advertised so she gets to it.  Dials the first, Jack’s…

Leafleting has become more and more popular by local businesses as an alternative or something to complement their advertising. Like most marketing activities there are ways of getting the most from the investment made and…

An advertisement in a newspaper, magazine or any media should grab attention, tell the audience what the business does, sell the benefits to that audience and hopefully create a reaction or even better, action.  Unfortunately,…

Before Lockdown II our November issues went to print at our local printers, Holbrooks in Portsmouth. Many businesses have had to adapt to adhere to socially distanced condtions and this family owned printing company, established…